What is Avon UK?
Avon is a ceremonial county in the West of England. Bristol and Bath are the main cities. The name derives from the River Avon.
Avon is the largest direct sales company in the world. Six million women see an Avon brochure every three weeks. Their multibillion-dollar merchandise is sold through their global network of representatives.
It was established in 1886.
Avon is the fourth largest pure-play beauty brand and connects 6.5 million employees across 100 countries. The company's corporate culture and product range reflect its ethos of women for women. Its logo, for example has pink shades and mother-of-pearl to represent femininity. In addition every letter, except for the "n" are represented as capital letters, to emphasize their importance and power.
David McConnell founded the company in 1886. He was a travelling book salesman who noticed that women customers, typically women at home during the afternoons were more interested in the free perfume samples he offered them. He hired them as sales representatives and the Avon company was born.
Today, Avon is one of the biggest cosmetics companies in the world and a household name across many countries. It is well-known for its charitable work, which includes campaigns to tackle gender violence and breast cancer. It is also a pioneer in environmental concerns with its own dedicated sustainability group.
The founder of Avon was a staunch advocate of women being empowered. This was a revolutionary idea at the time, when women were expected to stay home and care for their families. Avon's business model offered them an opportunity to earn their own income and have personal success. Avon is still run by Angela Cretu, a shrewd woman. She has overall responsibility for the business operations outside of Latin America, as well as oversight of the brand globally.
The company specifically designed for women.
AVON is a company that provides food to the table and mascara on the lashes. It's a business that fights breast cancer and wrinkles in the same way, and that values the beauty of a flawless lip. But it also speaks out against domestic violence and financial independence for women. online brochure 's the company that has six million Representatives around the world.
David H McConnell founded the company in 1886 as a method provide women with financial freedom. Today the company is a leading player in the cosmetics industry and one of the longest-running direct sales companies in the world. It has an impressive 130-year history. Despite its age, it's an innovator in modern social selling and beauty, offering a broad range of products, including cosmetics, fragrances, cosmetics and fashion jewellery and accessories.
Instead of looking at traditional retail outlets the representatives of the company's five million (or “Reps”) offer products directly to the customer on the street or via online, building relationships as they go along. It is a model which has been tested over many years. It gives mothers and dads, students, entrepreneurs in their early years and retirees to work on their terms while earning. This model is more applicable than ever as the epidemic changes working patterns. The AVON campaign's latest edition celebrates a variety of female role models such as an London beatboxer to an art restorer, and an astronomer, all of them taking on their own power.
Take control of your power
Over the past 135 years Avon has stood for advancement for women, encouraging women of all ages to manage their own business and earn a flexible income. The legacy of the company is active today, with its iconic earning opportunity that allows mothers and students as well as new entrepreneurs to decide their own destiny. The brand is renowned for encouraging women to embrace their inner confidence and strength by using the catchy phrase 'Ding Dong Avon calling'.
The brand's new 'Embrace your Power' global platform and visual identity, as well as a creative approach and integrated campaign was developed in collaboration with Wunderman Thompson UK and is based on the belief that every woman is born with her own unique power however gender inequality limits this power. Avon hopes to highlight these strengths, by helping women attain financial independence, bringing them together by forming a community of women who love beauty, and offering high-quality beauty products at an irresistible price which is essential in light of the rising cost of living.
The brand will also go live on Amazon in the UK for the first-time in order to expand its omnichannel strategy and reach a larger audience. Amazon has over 300 Avon skincare and cosmetics as well as the option to purchase them through an Avon representative in person or via the internet.
Since the campaign's launch Avon's Awareness Score which measures the level of satisfaction among consumers with hundreds of brands each day - has increased by four percentage points among Britons who are over 50.
Support the causes that matter to you.
Avon's first sales model was primarily driven through a network of representatives. One of the company's first representatives was Mrs. P.F.E Albee of Winchester, who became an example for the Avon Representatives we know today. She was a pioneer in her field, offering women an opportunity to earn their own income and gain financial independence in a time when women didn't even have the right to vote.
AVON is committed to advancing causes that are important to women, in particular those who suffer from domestic violence and breast cancer. Through our Avon Foundation, we promote and support charitable, educational, scientific, and humanitarian activities worldwide, with a particular emphasis on helping women improve their lives.
Avon UK has donated more than PS22 million to domestic violence charities, Refuge and Women's Aid. In addition, Avon UK has helped support the 'Four Ways to Speak Out' campaign in conjunction with Refuge which calls for one of three local authorities in the UK to provide all women and children with access to specialised services to end Gender Based Violence.
Avon's legacy is embedded in popular culture. The iconic ding-dong avon character, introduced in 1954, is immortalized by Tim Burton's gothic epic Edward Scissorhands. Avon's wholesome reputation is also as evident in its iconic Avon brochure, which has reached over six million people per week since its first release in 1905.